1988 - U.S. House of Representatives - Horace Franklin - McQueen - "Texas Man"1988-01-01McQueen, Horace Franklinhttp://rightsstatements.org/vocab/NKC/1.0/enghttp://congressarchives.org/record/P-1059-43601In the 1988 campaign ad, Horace Franklin McQueen, a Republican candidate, appeals to voters by highlighting his deep roots in East Texas. The ad shows McQueen in various rural settings, wearing cowboy and farmer attire, representing himself as a relatable, trustworthy figure who embodies local values and leadership. His consistent message and imagery aim to connect with the rural electorate and underscore his commitment to their ideals and concerns.