Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Gaines Bob - "Tough Change" 1996-01-01 1996-01-01 Gaines, Bob, 1959- http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1444-67629 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1444-67629_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886067 https://vimeo.com/1076528969 advertising campaigns 1 Video In the 1996 political TV ad targeting Democratic candidate Bob Gaines, scenes dramatically portray opponent Terry Everett in a negative light. Everett is shown surrounded by paperwork, appearing conflicted and serious, as a narrator accuses him of accepting PAC contributions and voting against seniors, safety standards, and teen drinking laws. The ad suggests Everett's decisions have negatively impacted community welfare and broken campaign promises. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Gaines Bob - "We" 1996-01-01 1996-01-01 Gaines, Bob, 1959- http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1444-67630 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1444-67630_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886066 https://vimeo.com/1076529077 advertising campaigns 1 Video In the 1996 political ad for Bob Gaines, the video contrasts candidate Terry Everett's associations with Washington and special interests against Gaines's focus on grassroots and family values. It portrays Everett as untrustworthy and corrupted, emphasizing his betrayal of voter trust and neglect of working families, while aligning Gaines with integrity and community-centered policies. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Gaines Bob - "Tough Change - DCCC" 1996-01-01 1996-01-01 Gaines, Bob, 1959- http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1444-67631 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1444-67631_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886069 https://vimeo.com/1076529190 advertising campaigns Youth; Community health services--United States Struble and Oppel Communications 1 Video The 1996 political TV ad from Democrat Bob Gaines portrays his opponent, Terry Everett, as dishonest and influenced by PAC money, contrasting Everett's early campaign promises with his actions in office that allegedly harmed seniors and compromised public safety. Gaines' ad uses stark visuals and ominous music to depict Everett as duplicitous, showcasing his broken promises and votes against public interests, particularly impacting healthcare and youth safety regulations. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Gaines Bob - "We - DCCC" 1996-01-01 1996-01-01 Gaines, Bob, 1959- http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1444-67632 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1444-67632_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886068 https://vimeo.com/1076529348 advertising campaigns Struble and Oppel Communications 1 Video The 1996 Bob Gaines campaign TV ad positions him as a pro-family candidate and strongly criticizes opponent Terry Everett for breaking promises and siding with special interests. Scenes juxtapose a sincere, family-focused Gaines against a disingenuous Everett, heavily influenced by external groups rather than his constituents. The ad emphasizes Gainess dedication to working families over special interests. MovingImage