Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "Trust Jay" 1996-01-01 1996-01-01 Johnson, Jay http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1465-71848 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1465-71848_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886135 https://vimeo.com/1076569585 advertising campaigns Taxation--Law and legislation Fletcher and Rowley Consulting, Inc. 1 Video In a 1996 political TV ad, Democratic candidate Jay Johnson positioned himself as a champion for middle-class families and a proponent of fair tax policies. The ad featured Johnson addressing crowds and directly to the camera, while contrasting his favorable policies against his opponent David Prosser, who was depicted negatively. The ad emphasized Johnson's opposition to a milk tax increase and his support for a balanced budget and tax credits. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "New Johnson Trust" 1996-01-01 1996-01-01 Johnson, Jay http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1465-71852 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1465-71852_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886140 https://vimeo.com/1076569961 advertising campaigns Fletcher and Rowley Consulting, Inc. 1 Video In the 1996 political ad, Democratic candidate Jay Johnson is portrayed as trustworthy and community-focused. He speaks confidently at a podium with campaign banners, while supporters applaud. The ad criticizes his opponent, David Prosser, for having extreme views, contrasting them with Johnson's balanced and value-driven policies. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "New Help" 1996-01-01 1996-01-01 Johnson, Jay http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1465-71853 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1465-71853_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886145 https://vimeo.com/1076570072 advertising campaigns Fletcher and Rowley Consulting, Inc. 1 Video The 1996 political TV ad for Democratic candidate Jay Johnson strategically positions him as a moderate, contrasting sharply with opponent David Prosser, depicted as extremist. The ad highlights Johnsons commitment to balanced, value-driven policies, aiming to appeal to voters seeking a rational and moderate political choice. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "Good Evening" 1996-01-01 1996-01-01 Johnson, Jay http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1465-71856 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1465-71856_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886136 https://vimeo.com/1076570318 advertising campaigns Education--United States Fletcher and Rowley Consulting, Inc. 1 Video In a politically charged TV ad, former newsman Jay Johnson announces his congressional run, underlining his transition from journalism to politics. He presents confidently before attentive crowds and TV interviews, focusing on improving safety, education, and family life. Johnsons earnest approach, backed by American flags and enthusiastic supporters, emphasizes his dedication to societal issues. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "Newsman" 1996-01-01 1996-01-01 Johnson, Jay http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1465-71855 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1465-71855_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886144 https://vimeo.com/1076570221 advertising campaigns Politics, Inc. 1 Video The 1996 political TV ad for Democratic candidate Jay Johnson showcases his transition from a respected newsman to a committed congressional candidate. Throughout the ad, various scenes depict Johnson addressing the public with confidence and sincerity, emphasizing his leadership skills and dedication to community service. The ad aims to establish Johnson's credibility and trustworthiness by highlighting his extensive experience in both news broadcasting and community leadership. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "Backward Issues" 1996-01-01 1996-01-01 Johnson, Jay http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1465-71857 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1465-71857_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886134 https://vimeo.com/1076570413 advertising campaigns Taxation--Law and legislation Fletcher and Rowley Consulting, Inc. 1 Video In a 1996 political TV ad, Democratic candidate Jay Johnson casts his opponent Dave Prosser in a negative light, focusing on Prossers controversial tax policies which purportedly favor big corporations over average citizens. The ad contrasts these with Johnsons own promises, showcasing scenes of Prosser with unflattering overlays and critical commentary, emphasizing Prosser's alignment with corporate interests and tax mismanagement. Johnson is portrayed as sincere and confident, engaging directly with viewers. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "Live Better" 1996-01-01 1996-01-01 Johnson, Jay http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1465-71858 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1465-71858_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886142 https://vimeo.com/1076570478 advertising campaigns Education--United States Fletcher and Rowley Consulting, Inc. 1 Video In the 1996 political TV ad, Jay Johnson, a former newsman and community leader, announced his congressional run. Scenes show him confidently addressing the public and media, promising to balance the budget, enhance school safety, and support middle-class families. He positions himself as a dedicated advocate committed to improving family life and education. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "Reverse Issues" 1996-01-01 1996-01-01 Johnson, Jay http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1465-71859 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1465-71859_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886138 https://vimeo.com/1076570546 advertising campaigns Taxation--Law and legislation Fletcher and Rowley Consulting, Inc. 1 Video In the 1996 campaign ad, Democratic Party candidate Jay Johnson is portrayed positively, focusing on his supportive policies for working families. His opponent, Dave Prosser, is depicted unfavorably across various scenes, criticized for his political decisions, including voting for significant tax increases, with visuals implying Prosser's mismanagement of public interests. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "Newt/Prosser" 1996-01-01 1996-01-01 Johnson, Jay http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1465-71861 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1465-71861_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886139 https://vimeo.com/1076570615 advertising campaigns Fletcher and Rowley Consulting, Inc. 1 Video In the 1996 Democratic presidential campaign ad, Jay Johnson earnestly and directly addresses the camera to counter political smears and misinformation from opponents. Dressed professionally against a neutral backdrop, he defends his political views and integrity, denying false claims and detailing his positions with sincerity and seriousness. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "Negative Dave" 1996-01-01 1996-01-01 Johnson, Jay http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1465-71862 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1465-71862_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886137 https://vimeo.com/1076571040 advertising campaigns Fletcher and Rowley Consulting, Inc. 1 Video In his 1996 campaign ad, Democratic candidate Jay Johnson earnestly denounces negative campaigning, directly addressing the camera with sincerity. He criticizes opponent David Prosser's tactics, presenting himself as a serious, determined candidate focused on positive political communication and clarifying his own stances against a professional backdrop. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "Help Johnson" 1996-01-01 1996-01-01 Johnson, Jay http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1465-71866 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1465-71866_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886141 https://vimeo.com/1076571241 advertising campaigns Fletcher and Rowley Consulting, Inc. 1 Video In the 1996 political TV ad for Democratic candidate Jay Johnson, scenes likely depict him positively engaging with constituents, emphasizing his approachable and leader-like qualities. Additionally, the ad contrasts his political stance with opponent David Prosser, likely highlighting their differing policies and values, aiming to sway voter opinion in Johnson's favor. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "Johnson Trust" 1996-01-01 1996-01-01 Johnson, Jay http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1465-71865 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1465-71865_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886143 https://vimeo.com/1076571163 advertising campaigns Fletcher and Rowley Consulting, Inc. 1 Video The 1996 campaign ad for Jay Johnson highlights his opposition to David Prosser, contrasting negative aspects of Prosser with Johnsons more moderate, balanced values. The ad uses both imagery and text to criticize Prosser while promoting Johnson as a favorable choice for Congress. MovingImage