Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Locke Rick - "Moving Forward" 1996-01-01 1996-01-01 Locke, Rick http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1489-73498 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1489-73498_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886177 https://vimeo.com/1076606914 advertising campaigns Education--United States; Community health services--United States Seder and Laguens, Inc. 1 Video The 1996 political TV ad for Democratic candidate Rick Locke emphasizes his stance as a family-first leader. Presenting himself confidently, Locke addresses crowds, underlining his commitment to local job growth, healthcare protection, and enhancing education. The ad contrasts his policies favorably against opponent Doc Hastings, stressing Lockes focus on benefiting families and seniors while promoting a diverse, inclusive campaign support base. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Locke Rick - "Plan" 1996-01-01 1996-01-01 Locke, Rick http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1489-73499 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1489-73499_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886175 https://vimeo.com/1076606965 advertising campaigns Taxation--Law and legislation Seder and Laguens, Inc. 1 Video In the 1996 campaign ad, Democratic candidate Rick Locke confidently presents his economic vision, emphasizing fiscal responsibility and tax cuts. Set in various town hall meetings, Locke connects with diverse, engaged voters, demonstrating his commitment to a balanced budget and a secure future. Scenes with graphs, American flags, and supportive crowds underscore his main messages. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - U.S. House of Representatives - Rick - Locke - "Apple" 1996-01-01 1996-01-01 Locke, Rick http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1489-73500 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1489-73500_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/877626 https://vimeo.com/1069857676 advertising campaigns Seder and Laguens, Inc. 1 Video In the 1996 campaign ad for Rick Locke, Doc Hastings is portrayed negatively, described metaphorically as a rotten apple, symbolizing the detrimental aftermath of his Congressional votes. Scenes vividly illustrate his controversial budget cuts, his alignment with Newt Gingrich, and the impact on public services, healthcare, and jobs, accusing him of ignoring constituent needs and favoring the wealthy. MovingImage