Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Riley Robert Renfroe (Bob) - "Compare/Contrast" 1996-01-01 1996-01-01 Riley, Robert Renfroe (Bob) http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1445-67721 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1445-67721_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886339 https://vimeo.com/1076532697 advertising campaigns Taxation--Law and legislation Roy Fletcher, Inc. 1 Video In the 1996 ad campaign, Republican Bob Riley is consistently portrayed in a positive light, focusing on his trustworthiness, conservative values, and anti-corruption stance. His opponent, Ted Little, is depicted negatively, emphasizing alleged excessive spending, ethical issues, and liberal policies. The ad contrasts their imagesRiley as a confident, tax-cutting businessman and Little as a controversial, tax-raising politician. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Riley Robert Renfroe (Bob) - "American" 1996-01-01 1996-01-01 Riley, Robert Renfroe (Bob) http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1445-67720 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1445-67720_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886340 https://vimeo.com/1076532518 advertising campaigns Roy Fletcher, Inc. 1 Video In the 1996 campaign ad for Bob Riley's presidential run, the Republican candidate is shown exuding confidence and determination at various campaign rallies. Addressing supportive crowds, Riley emphasizes traditional conservative American values and fiscal responsibility. His interactions with the crowd and focused speeches underscore his commitment to political change and sincerity. MovingImage Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1996 - United States House of Representatives Offices and Issue Campaigns - Riley Robert Renfroe (Bob) - "American-NRCC" 1996-01-01 1996-01-01 Riley, Robert Renfroe (Bob) http://rightsstatements.org/vocab/NKC/1.0/ eng 104th (1995-1997) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1445-67722 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1445-67722_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/886343 https://vimeo.com/1076532790 advertising campaigns Roy Fletcher, Inc. 1 Video In the 1996 TV ad for Bob Riley's presidential campaign, he confidently addresses large, supportive crowds from a podium, surrounded by American flags. Riley passionately promotes conservative values, fiscal responsibility, and political change, presenting himself as a dedicated, traditional conservative ready to lead with commitment and resolve. MovingImage