Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK 1998 - U.S. House of Representatives - Miles S. - Rapoport - "Cut Cut" 1998-01-01 1998-01-01 Rapoport, Miles S. http://rightsstatements.org/vocab/NKC/1.0/ eng 105th (1997-1999) Julian P. Kanter Political Commercials Collection Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall https://arc.libraryhost.com/repositories/3/resources/769 P-1575-79168 https://jones-2.s3.amazonaws.com/Julian%20P.%20Kanter%20Political%20Commercials%20Collection,%201942-2016/United%20States%20House%20of%20Representatives%20Offices%20Campaign%20Ads,%201963-2016/P-1575-79168_thumbnail.jpg https://arc.libraryhost.com/repositories/3/archival_objects/877743 https://vimeo.com/1069867045 advertising campaigns Macwilliams, Cosgrove, Smith and Robinson 1 Video In the 1998 TV ad for Republican Miles S. Rapoport, various scenes depict opponent John Larson negatively, emphasizing his decisions to cut essential services and increase taxes. The ad uses sharp visual cuts and repetitive "cut" and "tax" graphics to intensify its critical stance, painting Larson in a distinctly unfavorable light. MovingImage