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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "New Help"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
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    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
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    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>The 1996 political TV ad for Democratic candidate Jay Johnson strategically positions him as a moderate, contrasting sharply with opponent David Prosser, depicted as extremist. The ad highlights Johnsons commitment to balanced, value-driven policies, aiming to appeal to voters seeking a rational and moderate political choice.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "Good Evening"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Johnson, Jay</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
    <dcterms:isPartOf>Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall</dcterms:isPartOf>
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    <dcterms:identifier>P-1465-71856</dcterms:identifier>
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    <dc:type>advertising campaigns</dc:type>
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    <dcterms:contributor>Fletcher and Rowley Consulting, Inc.</dcterms:contributor>
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    <dcterms:description>In a politically charged TV ad, former newsman Jay Johnson announces his congressional run, underlining his transition from journalism to politics. He presents confidently before attentive crowds and TV interviews, focusing on improving safety, education, and family life. Johnsons earnest approach, backed by American flags and enthusiastic supporters, emphasizes his dedication to societal issues.</dcterms:description>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "Backward Issues"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Johnson, Jay</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
    <dcterms:isPartOf>Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall</dcterms:isPartOf>
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    <dcterms:identifier>P-1465-71857</dcterms:identifier>
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    <dc:type>advertising campaigns</dc:type>
    <dc:subject>Taxation--Law and legislation</dc:subject>
    <dcterms:contributor>Fletcher and Rowley Consulting, Inc.</dcterms:contributor>
    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>In a 1996 political TV ad, Democratic candidate Jay Johnson casts his opponent Dave Prosser in a negative light, focusing on Prossers controversial tax policies which purportedly favor big corporations over average citizens. The ad contrasts these with Johnsons own promises, showcasing scenes of Prosser with unflattering overlays and critical commentary, emphasizing Prosser's alignment with corporate interests and tax mismanagement. Johnson is portrayed as sincere and confident, engaging directly with viewers.</dcterms:description>
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  <item>
    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "Live Better"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Johnson, Jay</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
    <dcterms:isPartOf>Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall</dcterms:isPartOf>
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    <dcterms:identifier>P-1465-71858</dcterms:identifier>
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    <dc:type>advertising campaigns</dc:type>
    <dc:subject>Education--United States</dc:subject>
    <dcterms:contributor>Fletcher and Rowley Consulting, Inc.</dcterms:contributor>
    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>In the 1996 political TV ad, Jay Johnson, a former newsman and community leader, announced his congressional run. Scenes show him confidently addressing the public and media, promising to balance the budget, enhance school safety, and support middle-class families. He positions himself as a dedicated advocate committed to improving family life and education.</dcterms:description>
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  <item>
    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "Reverse Issues"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Johnson, Jay</dcterms:creator>
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    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
    <dcterms:isPartOf>Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall</dcterms:isPartOf>
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    <dcterms:identifier>P-1465-71859</dcterms:identifier>
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    <dc:type>advertising campaigns</dc:type>
    <dc:subject>Taxation--Law and legislation</dc:subject>
    <dcterms:contributor>Fletcher and Rowley Consulting, Inc.</dcterms:contributor>
    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>In the 1996 campaign ad, Democratic Party candidate Jay Johnson is portrayed positively, focusing on his supportive policies for working families. His opponent, Dave Prosser, is depicted unfavorably across various scenes, criticized for his political decisions, including voting for significant tax increases, with visuals implying Prosser's mismanagement of public interests.</dcterms:description>
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  <item>
    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "Newt/Prosser"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Johnson, Jay</dcterms:creator>
    <dcterms:rights>http://rightsstatements.org/vocab/NKC/1.0/</dcterms:rights>
    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
    <dcterms:isPartOf>Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall</dcterms:isPartOf>
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    <dcterms:identifier>P-1465-71861</dcterms:identifier>
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    <dc:type>advertising campaigns</dc:type>
    <dcterms:contributor>Fletcher and Rowley Consulting, Inc.</dcterms:contributor>
    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>In the 1996 Democratic presidential campaign ad, Jay Johnson earnestly and directly addresses the camera to counter political smears and misinformation from opponents. Dressed professionally against a neutral backdrop, he defends his political views and integrity, denying false claims and detailing his positions with sincerity and seriousness.</dcterms:description>
    <dcterms:type>MovingImage</dcterms:type>
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  <item>
    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - McKinney Cynthia - "Pea Pod"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>McKinney, Cynthia</dcterms:creator>
    <dcterms:rights>http://rightsstatements.org/vocab/NKC/1.0/</dcterms:rights>
    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
    <dcterms:isPartOf>Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall</dcterms:isPartOf>
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    <dcterms:identifier>P-1465-71864</dcterms:identifier>
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    <dc:type>advertising campaigns</dc:type>
    <dc:subject>Older people--Medical care--United States</dc:subject>
    <dcterms:contributor>Fletcher and Rowley Consulting, Inc.</dcterms:contributor>
    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>In her 1996 campaign ad, Cynthia McKinney is depicted as a dedicated community advocate, directly contrasting with her opponent John Mitnick, portrayed in connection with Newt Gingrich's unfavorable policies. Scenes emphasize McKinney's commitment to community safety, fair wages, and Medicare protection, while painting Mitnick negatively. McKinney's stance is shown as positive and community-focused throughout the ad.</dcterms:description>
    <dcterms:type>MovingImage</dcterms:type>
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  <item>
    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "Negative Dave"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Johnson, Jay</dcterms:creator>
    <dcterms:rights>http://rightsstatements.org/vocab/NKC/1.0/</dcterms:rights>
    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
    <dcterms:isPartOf>Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall</dcterms:isPartOf>
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    <dcterms:identifier>P-1465-71862</dcterms:identifier>
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    <dc:type>advertising campaigns</dc:type>
    <dcterms:contributor>Fletcher and Rowley Consulting, Inc.</dcterms:contributor>
    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>In his 1996 campaign ad, Democratic candidate Jay Johnson earnestly denounces negative campaigning, directly addressing the camera with sincerity. He criticizes opponent David Prosser's tactics, presenting himself as a serious, determined candidate focused on positive political communication and clarifying his own stances against a professional backdrop.</dcterms:description>
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  <item>
    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - Johnson Jay - "Help Johnson"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>Johnson, Jay</dcterms:creator>
    <dcterms:rights>http://rightsstatements.org/vocab/NKC/1.0/</dcterms:rights>
    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
    <dcterms:isPartOf>Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall</dcterms:isPartOf>
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    <dc:type>advertising campaigns</dc:type>
    <dcterms:contributor>Fletcher and Rowley Consulting, Inc.</dcterms:contributor>
    <dcterms:format>1 Video</dcterms:format>
    <dcterms:description>In the 1996 political TV ad for Democratic candidate Jay Johnson, scenes likely depict him positively engaging with constituents, emphasizing his approachable and leader-like qualities. Additionally, the ad contrasts his political stance with opponent David Prosser, likely highlighting their differing policies and values, aiming to sway voter opinion in Johnson's favor.</dcterms:description>
    <dcterms:type>MovingImage</dcterms:type>
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    <dcterms:provenance>Carl Albert Congressional Research and Studies Center, University of Oklahoma, Norman, OK</dcterms:provenance>
    <dcterms:title>1996 - United States House of Representatives Offices and Issue Campaigns - McKinney Cynthia - "Vote Ten"</dcterms:title>
    <dcterms:date>1996-01-01</dcterms:date>
    <dcterms:created>1996-01-01</dcterms:created>
    <dcterms:creator>McKinney, Cynthia</dcterms:creator>
    <dcterms:rights>http://rightsstatements.org/vocab/NKC/1.0/</dcterms:rights>
    <dcterms:language>eng</dcterms:language>
    <dcterms:temporal>104th (1995-1997)</dcterms:temporal>
    <dcterms:relation>Julian P. Kanter Political Commercials Collection</dcterms:relation>
    <dcterms:isPartOf>Coldstorage 1: Series PCC-KANTER-HOR, Carl Albert Center Archives, Burton Hall</dcterms:isPartOf>
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    <dcterms:identifier>P-1465-71868</dcterms:identifier>
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    <dc:type>advertising campaigns</dc:type>
    <dcterms:contributor>Fletcher and Rowley Consulting, Inc.</dcterms:contributor>
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    <dcterms:description>In the 1996 political TV ad, Democratic candidate Cynthia McKinney promotes her campaign for Congress. Dubbed the "Pride of Georgia," McKinney confidently addresses the camera across various scenes, encouraging voter participation. With a patriotic backdrop, she emphatically stresses the importance of voting on July 9th, aiming to rally support and pride among Georgian voters.</dcterms:description>
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